(01) U.S. market entry for international brands
- Base:
- Miami, FL
- Channels:
- Amazon · Walmart · Shopify · TikTok Shop
- Scope:
- Strategy → Operations
- Model:
- Setup + monthly operation
Enter the U.S. online.Scale with proof.
CH GlobeXmart is the integrated U.S. market-entry and e-commerce operating partner for international manufacturers and brands. From Miami, we plan your entry, launch your channels on Amazon, Walmart, Shopify and TikTok Shop, build demand, coordinate import and fulfillment, and run the business every month—so you can measure real U.S. demand before committing to larger distribution.
(02) The opportunity
The U.S. market no longer runs only through distributors.
U.S. consumers spent more than $340 billion online in a single quarter of 2026. Online sales are growing almost twice as fast as total retail and now account for about one dollar in six.
$340.2B
U.S. retail e-commerce sales in Q2 2026, seasonally adjusted
Source: U.S. Census Bureau · Q2 2026
17.1%
Share of total U.S. retail sales made online
Source: U.S. Census Bureau · Q2 2026
+12.2%
E-commerce growth year over year, versus +6.7% for total retail
Source: U.S. Census Bureau · Q2 2026
$1.234T
Total U.S. e-commerce sales in 2025, up 5.4% from 2024
Source: Digital Commerce 360 · 2025
36–41%
Amazon's estimated share of U.S. e-commerce, depending on methodology
56.4%
Share of U.S. holiday online spending made on smartphones
Source: Adobe · 2025 holiday season
The U.S. Census Bureau will revise its Q2 2026 estimates in the Q3 release scheduled for November 19, 2026.
(03) Two ways to enter
Don't build the most expensive version of your U.S. business first.
| # | Traditional first move | Online-first first move |
|---|---|---|
| (01) | Traditional first moveSecure distributors, offices, retail buyers and shelf space before meaningful demand data exists. | Online-first first moveLaunch through selected digital channels and measure demand before broad physical expansion. |
| (02) | Traditional first moveLarger fixed commitments and longer feedback cycles. | Online-first first moveStaged spending and fast, SKU-level feedback. |
| (03) | Traditional first moveWholesale orders show sell-in, not always consumer behavior. | Online-first first moveSearch, traffic, conversion, reviews, returns and repeat purchases reveal how consumers respond. |
| (04) | Traditional first moveRetail geography may limit initial reach. | Online-first first moveNationwide digital availability through selected channels, supported by U.S. fulfillment. |
| (05) | Traditional first moveProduct, message and price changes are slow. | Online-first first moveListings, creative, offers, audiences and assortment can be tested and improved. |
| (06) | Traditional first moveGrowth depends on intermediary approval and terms. | Online-first first moveYou build demand evidence and negotiate later distribution from a stronger position. |
Online-first reduces upfront commitment by validating demand and unit economics before broader expansion. It does not remove the need for compliance, landed-cost planning, inventory or customer acquisition.
(04) What we operate
One partner. Five disciplines. One U.S. operation.
(01)
U.S. strategy & business plan
Enter with a business case, not an assumption.
We analyze demand, competitors, U.S. pricing, landed costs and margins, choose the channels and SKUs that should go first, and turn it all into a roadmap with clear KPIs.
You receive:
- Market and competitor analysis
- Pricing, landed-cost and margin model
- Channel and SKU sequencing
- 90-day, 6-month and 12-month roadmap
(02)
Sales channel setup
Launch where U.S. customers already buy.
We build and optimize your Shopify store, Amazon account with Brand Registry readiness and FBA/FBM model, Walmart Marketplace and, when the product fits, TikTok Shop.
You receive:
- Shopify store, payments, taxes and policies
- Amazon listings and A+ Content
- Walmart account and standardized catalog
- TikTok Shop with catalog and affiliates, if applicable
(03)
Marketing & growth
Turn visibility into measurable demand.
U.S.-adapted positioning, content and UGC, creators and affiliates, and Amazon, Meta and TikTok ads—measured against acquisition cost and contribution margin, not just traffic.
You receive:
- Content calendar and creative lines per product
- Creator, UGC and affiliate program
- Paid campaigns by stage and budget
- Monthly report with actionable decisions
(04)
Logistics, import & fulfillment
A sale only counts when the product arrives compliantly, on time and at the right cost.
We coordinate import documentation, labeling review and qualified customs and regulatory specialists, plus U.S. 3PL receiving, storage, FBA prep, order shipping, returns and quality control.
You receive:
- Labeling and compliance readiness review
- Import process and documentation coordination
- 3PL receiving, prep, kitting and shipping
- Returns, quality control and inventory visibility
(05)
Monthly operations
Entering the U.S. is not a one-time project. It is an operating system.
We monitor account health, maintain your catalog, handle marketplace cases and keep optimizing content, advertising and inventory as real market data accumulates.
You receive:
- Account health and performance monitoring
- Catalog and variation maintenance
- Marketplace support cases
- KPIs - sales, TACoS/ACoS, ROAS, conversion, inventory
(05) Sales channels
The right mix, not every channel at once.
Marketplaces capture demand that already exists; your own store gives you control of the brand and the customer relationship. We prioritize channels by category, economics and customer behavior.
(01) Marketplace demand
Amazon
Seller account, Brand Registry readiness, optimized listings, A+ Content and FBA/FBM setup.
(02) Incremental reach
Walmart
Account registration, catalog publishing and ongoing operation. No setup or monthly fee; referral fees on sales.
(03) Brand control
Shopify
Your own direct-to-consumer store—merchandising, bundles, pricing tests and first-party customer data.
(04) Creator-led discovery
TikTok Shop
Account setup, catalog integration, content and affiliates—only when the product and audience fit.
37%
of U.S. adults use TikTok
Source: Pew Research Center · 2025
Amazon, Walmart, Shopify and TikTok Shop are trademarks of their respective owners.
(06) Method
From hypothesis to U.S. operation, in stages.
00
Weeks 1–2
Assessment & design
- Portfolio review
- Quick market study
- Channel plan and base financial plan
- Requirements list - documents, permits, labels, assets
01
Weeks 3–8
Launch
- Shopify live
- Amazon and Walmart created and operating
- Listings with professional content
- 3PL active and first inventory flow defined
02
Months 2–4
Traction
- Initial advertising, test and learn
- Influencers and UGC
- Conversion and catalog optimization
- First B2B agreements, if applicable
03
Month 4+
Scale
- Catalog expansion and bundles
- New channels when they pay off
- More ad investment with clear KPIs
- Broader B2B distribution
Timelines depend on product readiness, compliance, inventory, content and channel approval.
(07) Questions
What manufacturers ask us first.
How do I know if my product can sell in the U.S.?
We start with an assessment of demand, competitors, price bands, landed costs, channel fees, advertising and returns. The question is not only whether the product can generate revenue, but whether it earns an acceptable contribution margin in the U.S.
Which channel should we launch first?
It depends on your category, your economics and how your customers buy. Amazon captures existing demand, Walmart adds reach, a Shopify store gives you control of the brand and customer data, and TikTok Shop suits products that sell through creators. Most brands start with one or two channels and expand with evidence.
Does the $800 duty-free de minimis exemption still apply?
No. Since August 29, 2025, goods valued at $800 or less from all countries generally lost duty-free de minimis treatment, according to U.S. Customs and Border Protection. That is why duties, taxes and fees belong in your landed-cost model from day one.
Who is responsible for customs and compliance?
The importer of record remains responsible for accurate entry documentation, duties, taxes and fees, even when a customs broker is used (U.S. Customs and Border Protection). Requirements also vary by product and agency, such as the FDA or CPSC. We coordinate documentation, labeling review and qualified specialists; we do not replace them.
How long does it take to launch?
Assessment and design take about two weeks, and the launch phase runs from week 3 to week 8—provided compliance, inventory, content and accounts are ready. Traction and optimization continue from month 2.
Do you guarantee sales or ROAS?
No. Nobody can honestly guarantee rankings, sales or ROAS. What we bring is a disciplined testing system across audience, creative, offer, product page, price and channel, measured against acquisition cost and contribution margin.
What happens after the first call?
We meet for 30–45 minutes to understand your product and goals. Within 72 hours you receive a diagnosis, a U.S. entry plan and an economic proposal. If it makes sense for both sides, we start with the assessment phase.
(08) Next step
Is your brand ready for the U.S.?
Book a strategic assessment to review your product, market opportunity, regulatory requirements, landed margins, sales channels and recommended launch path.